More on Apple’s Secret New Device
Date: Monday, October 22nd, 2001, 14:13
Category: Archive
Apple sent out press announcements last week indicating that they plan to announce a new device on Tuesday 23 October 2001 (Tomorrow) that is “not a Mac.” Go2Mac sources close to the project are mum saying only that “everyone will want one” and “on a scale of 1-10, it is a 12.” Strong words indeed.

Prototype of the Kerbango Internet Radio
Time for a little deductive reasoning. First, if the device is not a Mac, then it seems highly likely that it is a piece of hardware. After all, most people get more excited for new hardware than they do for software. Second, music seems like a logical genre for the device because music is the universal language and has a very broad appeal. Last, a music/audio device could use iTunes and QuickTime technology and would fit perfectly in Steve Jobs’ “Digital Hub” strategy.


