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Just like most people like us, I was waiting with baited breath for the announcement of Apple’s “breakthrough digital device.” Truth be told, I’m still waiting.

Don’t get me wrong. The iPod is an amazing MP3 player, but in the end that’s all it really is… an MP3 player. Granted, it doubles as hard drive, but this is hardly innovative. Others (Archos, Creative Labs, etc.) have been selling players with that feature for some time now. Archos offers a 20GB version with optional remote control and recently introduced a model that records!

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So Apple can design the coolest digital device to hit the market. Who gives a rat’s backside?

I understand that, as a computer manufacturer, the goal is to get people to buy your hardware. But when you have an opportunity to sell the highest-end product in its niche, why cut out 90 percent of the market because it isn’t compatible with their operating system? And if it is compatible with other platforms Apple should let everyone know up front.

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Despite some early criticism, Apple’s move to release a must-have consumer toy in the midst of economic uncertainty couldn’t be more welcome. The iPod‘s specs alone leave PC users jaws dropped and credit cards cowering in fear: there’s no question about it, you’ll want one. It’s finally a demonstration of what a music player should be.

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We have the technology: a look at the HD mechanism needed to power the new iPod.

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