From the accounts I’ve read, the Ford Pinto was built to some interesting and arbitrary specifications imposed on engineers by top management. It was supposed to weigh under 2,000 pounds and cost less than 2,000 dollars. Corners were cut and that model became a black mark in Ford history.
I suggest a similarly arbitrary set of specs for the next iMac. It should weigh under 10 lbs and cost less than $1,000. How’s them apples! Sounds much more Zen-like than the current 35 lbs./$800. I think the price increase might pose a problem for sales, but don’t underestimate the appeal of a product that seems so right.
Fits & Starts Productions, in conjunction with Apple, is offering a series of free 5.1 Surround Sound seminars hosted by expert Mike Sokol. The “Pocket Rocket Road Tour” seminars demonstrate how to create effective 5.1 Surround mixes for music, all running off a PowerBook G4, Digital Performer 3, and the MOTU 828 FireWire interface (which is capable of live 7.1 surround without an encoder/decoder!).
The new Sony Clié PEG-N760C PDA is wonderful. Slight, compact, and feature-packed. The screen is, of course, the best feature. With double the resolution of other screens, and custom “hi-res” fonts, reading e-books on your Palm is finally a possibility. (Use your desktop PC’s fonts via WordSmith and you’ll be doubly happy.)
The iPod looks like a fantastic utility. It has the simple elegance and appears to have the ease of use typical of Apple’s high quality products. However, the iPod being merely an MP3 left me wondering how Apple could possibly think that such a device will result in a great number, or even a good number, of PC converts – which is one of their stated goals. There are a number of good quality MP3 players on the market that will satisfy the non-Mac user.