Apple Computer Inc., moving to defend its position in the education market, is unveiling its first personal computer designed exclusively for schools and colleges.
The computer maker is introducing a white one-piece desktop machine called the eMac, priced from $999 to $1,999, that resembles the original iMac introduced in 1998. The new machine is designed to woo educators that are being courted with low-price PCs that run Microsoft Corp.’s Windows operating system. Dell Computer Inc. has been particularly aggressive and last year surpassed Apple in shipments of desktop machines for education, according to some market researchers.