According to this article in Wired market research groups specifically targeting youth, have found Apple to be the most admired brand.

During the summer, Apple became one of the coolest companies in America. At least that’s what youth marketing experts who follow the tastes of teenagers say.
Thanks to the iPod, the iTunes Music Store and the PowerMac G5, Apple is one of the hottest companies in youth culture, say so-called “cool hunters,” researchers who track buying trends among young people.

According to this article in Wired market research groups specifically targeting youth, have found Apple to be the most admired brand.

During the summer, Apple became one of the coolest companies in America. At least that’s what youth marketing experts who follow the tastes of teenagers say.
Thanks to the iPod, the iTunes Music Store and the PowerMac G5, Apple is one of the hottest companies in youth culture, say so-called “cool hunters,” researchers who track buying trends among young people.