Alleged Video of Mac OS 10.5 Leopard

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Date: Wednesday, June 28th, 2006, 23:09
Category: Software

leopard-video.jpgThe video posted on this blog purports to be of Mac OS 10.5 “Leopard,” but it’s mighty short and a little close up. If you’re a believer, it shows a cool “open in new tab” feature in the Finder and windows fade in and out. Is it real or is it Director?

Pictures say more than words, and videos say a lot more. Leopard

Reality Resized: Just what you want to see

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WSJ: At Apple, Secrecy Complicates Life But Maintains Buzz

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Date: Wednesday, June 28th, 2006, 14:49
Category: Uncategorized

The Wall Street Journal today published an interesting story about Apple’s legendary policy of secrecy and how it may be hurting them with coroporate buyers. Apple’s fanatical level of secrecy is an issues that I have been harping on for years: corporate feel burned when they spend large amounts of money on dated computers right before a new model is announced (Xserve anyone?). I don’t blame them.

The problem is that Apple doesn’t care about the corporate market anymore and has concede it to Dell and Microsoft — which is a shame. It is Apple’s insane level of secrecy that had lead to the rise of the independent online journalist – if Apple won’t provide you with the details, we will. Ironic, isn’t it?

Apple Computer Inc. generates buzz for its new products by obsessively enforcing a strict secrecy policy. But the policy can sometimes leave partners, big customers and even employees in the dark.

Consider Hewlett-Packard Co.’s recent experience. In early 2004, H-P cut a deal to repackage Apple’s iPod digital music player and sell it with the H-P label. Even though they were partners, Apple often didn’t tell H-P about new iPod models until the day before they were introduced to the public, people familiar with the matter say. That left H-P scrambling to package and stamp its name on the jointly branded iPods for months after Apple put its version on sale.

What’s more, Apple insisted H-P work on iPods under tight security, even though Apple’s versions in some cases were already sitting on store shelves, one person who was involved in the relationship between the companies says. For reasons including the secrecy issue, H-P terminated its Apple deal last August.

WSJ.com – At Apple, Secrecy Complicates Life But Maintains Buzz (subscription req’d)

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Fujifilm FinePix F30: First impressions

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Date: Wednesday, June 28th, 2006, 09:00
Category: Digital Camera

fujifilm_f30.jpgUp until last Friday I possessed two cameras. My ‘proper’ camera is a Sigma SD9, a bulky and unsophisticated digital SLR with one saving grace, its Foveon image sensor, which is capable of recording some of the most beautiful digital images I have seen from any digital camera.
Because of its bulk (especially when combined with an extra lens, batteries, chargers, flash attachment…) I don’t carry the Sigma with me everywhere I go. This job was (until last Friday) taken by a Pentax Optio 555, a chubby but carriable digital compact with a decent lens and CCD. For the last 18 months it has gone everywhere with me. I was so happy with it that when I went on holiday to Crete with my kidz last summer, I left the Sigma at home. There were a couple of occasions when I wished I had taken the Sigma, but the images the Pentax recorded will provide me with perfectly acceptable memories of our time in Greece.
The Optio 555 has some major failings. Its start up time is slow (up to 6 seconds) and its ‘shutter lag’ (the time taken between pressing the button to take a photo and the photo actually being taken) has meant that I’ve missed capturing a number of shots. And while the images it captures are excellent, this only occurs when it’s CCD’s sensitivity is set to ISO 64, the equivalent of having a ‘slow’ film in a conventional camera. This means that taking pictures in anything other than bright daylight is problematic.
However, up until recently, there hasn’t been anything else that was ‘better-enough’ to justify trading it in. I looked at some of the new Pentax and Nikon compacts, but their speed and light-sensitivity weren’t that much better. Casio and Fuji offerings were faster, but the image quality was suspect.
The Fujifilm F30 was announced earlier this year, and its selling points were clear… up to ISO 3200 light-sensitivity, ultra fast start-up speed with imperceptible ‘shutter lag’, all in a small form-factor with a huge, bright LCD, and excellent battery life. It became available in the UK last week, I purchased one last Friday.
It looks beautiful, the design is elegant, yet robust, with the only two minor niggles being the fragile plastic cover for the USB and power sockets, and the plastic tripod thread.
The LCD screen is so clear and bright (when you select the optional 60 frames per second refresh rate) that the lack of an optical viewfinder is not missed, and the menu system is ugly but well thought out, with the most used functions available via buttons on the rear of the camera.
Focussing is fast and accurate, even in very low-light… which is fortunate, as this is a camera that works in VERY low light. Indoor and evening pictures can be achieved without flash, allowing natural-looking shots to be taken in nearly any situation, especially as the shutter-lag really is imperceptible, you press the button, and the picture is taken. There is even a superb function where you keep the shutter held down, and the camera takes a stream of pictures, only keeping the three just before you ‘release’ the shutter. Great for those ‘waiting for something to happen’ shots
Contributed by: Brett Jordan

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The Apple Imagination Contest: Winners (Update)

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Date: Wednesday, June 28th, 2006, 08:00
Category: Mock-Up

iproSML.jpgApple-Discounts.com is having a contest to see who can design the coolest “not-yet-existing” Apple product. Some pretty cool stuff there already…
Shown at right is the “iPro” (“The power of iPod, Mac OS X, and the RAZR. All in .75in thin and 1.3lbs.”)
UPDATE: 2006-0628:
The winners have been announced.
“Judgment criteria was based on three components: originality, creative presentation and
“desirability” factor.”

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The Apple Core: Where are the MagSafe adapters for cars and airplanes?

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Date: Wednesday, June 28th, 2006, 08:00
Category: The Apple Core

magsafe-250.jpgApple’s MagSafe power connector for MacBooks is revolutionary (except for a few issues, that is) but true mobile technologists spend a lot of time between wall power outlets and the lack of MagSafe adapters for cars and airplanes is starting to become a liability. Maybe Apple doesn’t want us to use our MacBooks and MacBook Pros on the road?
Read the rest of the story on my ZDNet Blog: The Apple Core.

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The iPod Phone Myth

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Date: Wednesday, June 28th, 2006, 01:00
Category: Mobile Phone

iphones.jpgAccording to proponents of this myth, Apple’s success with the iPod is about to be crushed by an onslaught of music playing cell phones, so Apple needs to desperately come up with an iPod + cell phone combination of their own to remain relevant. They’re wrong, here’s why.
Why the Myth was Woven
This myth is based in part on “Microsoft is Invincible FUD,” which carefully warns consumers that whatever strategy Microsoft choses will be both flawless and undeniable, and that rather than examine options, it’s best just to wait around and see what Microsoft eventually delivers, and then make the best of it.
However, Microsoft has repeatedly failed in their ongoing attempts to leverage their Windows monopoly to dominate the digital music and media market. Instead, consumers have chosen to buy iPods, leaving Microsoft’s WMA strategy soundly defeated by Apple’s device and the QuickTime technologies that power it.
Now Microsoft is trying to spin a new threat to the iPod, and Microsoft’s entourage of loyal industry analysts is ready to explain how: the iPod will be buried after an all out assault from mobile phone devices that can also play music. That should happen real soon now, as the sleeping army of devices, already in widespread distribution, activate to take over the music world.
The myth is also tied to “Apple is Inconsequential FUD”, which warns users that Apple is just too small to ever matter. When interviewed about Apple, Microsoft executives are quick to dismiss the company. For example, Steve Ballmer said he has no interest in Apple’s new Intel Macs, because he preferred to only think about “real PCs,” by which he apparently meant machines that can run Windows, but don’t have anything more modern than an old legacy BIOS.
Read More.
Contributed by: Daniel Eran, RoughlyDrafted

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