The previous article considered how Apple is pioneering delivery of on-demand commercial content, in particular music, movies and television programming. Apple also has investments in the production of that content, with pro software tools such as Final Cut Pro and Logic, as well as hardware engineered for audio and video production work, from the Mac Pro to the Xserve RAID.

Apple also builds production tools for a wider audience: the rest of us. Apple's digital hub may have started with iTunes, but now it's a suite that includes iMovie, GarageBand and iPhoto. Each is designed to catalog and polish personal content.

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Contributed by: Daniel Eran, RDM