Categories
Opinion

Marketing Macs in a PC World

An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.

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The Apple Core

The Apple Core: How-to: Take your MacBook Pro’s temperature

If you’ve used an Apple notebook for any extended length of time you probably have an opinion on its operating temperature. But how do you quantify the temperature of an Apple’s notebook? Let’s take a look at different ways to measure the temperature in the MacBook Pro.

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Uncategorized

Benchmarks: Core 2 Duo MacBook Pro

Looking at individual tests, some results—specifically ones that taxed either the hard drive or the graphics card—showed smaller performance gains, while other more CPU-intensive tasks saw more substantial improvements, thanks to the Core 2 Duo’s improved processing efficiency. Compressor 2.3, for example, ran 30 percent faster on the new 2.33GHz system than on the older […]

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Uncategorized

smcFanControl 1.21a Supports Core 2 Duo; Adds Temp

smcFanControl 1.21a includes support for the 15,4″ MBP with Core2Duo processor. Note: The upcoming release of smcFanControl (menu-item) is still in the works. It’s delayed a few days, cause I just moved from Germany to Switzerland. eidac >> smcFanControl 1.21a

Categories
MacBook Pro

Ship Dates Changed on Some MBPs

I have a pending order for a new 15″ 2.33 Ghz Macbook Pro, which was placed within 24 hours of the announcement last week (webstore blocked me out until about 7AM Tuesday). It was CTO, the options selected were glossy screen and a USB modem. It was listed as “ship on or before Nov. 3” until, of course, Nov. 3rd, at which point I received an e-mail indicating an “unanticipated delay” and a new ship date of “on or before Nov. 29.”