Marketing Macs in a PC World

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Date: Monday, November 6th, 2006, 09:00
Category: Opinion

An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.
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Contributed by: Daniel Eran, RDM

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The Apple Core: How-to: Take your MacBook Pro’s temperature

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Date: Monday, November 6th, 2006, 08:00
Category: The Apple Core

MBP-temp-diff.pngIf you’ve used an Apple notebook for any extended length of time you probably have an opinion on its operating temperature. But how do you quantify the temperature of an Apple’s notebook? Let’s take a look at different ways to measure the temperature in the MacBook Pro.
You may have noticed that CoreDuoTemp (upper highlight in the screen shot at right), smcFanControl (lower highlight) and Fan Control all report different temperatures on the MacBook Pro. That’s because they’re measuring different things.
Read the rest of the story on my ZDNet Blog: The Apple Core.

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Benchmarks: Core 2 Duo MacBook Pro

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Date: Monday, November 6th, 2006, 01:12
Category: Uncategorized

Looking at individual tests, some results—specifically ones that taxed either the hard drive or the graphics card—showed smaller performance gains, while other more CPU-intensive tasks saw more substantial improvements, thanks to the Core 2 Duo’s improved processing efficiency. Compressor 2.3, for example, ran 30 percent faster on the new 2.33GHz system than on the older 2.16GHz model. The 2.33GHz MacBook Pro was 40 percent faster than the older 2.16GHz model at MP3-encoding using iTunes. Comparing the 2.16GHz Core 2 Duo to the 2.16GHz Core Duo, Compressor was 25 percent faster on the Core 2 and iTunes was 28 percent faster on the new system.

Macworld: First Look: Benchmarks: MacBook Pro gets its Core 2 Duo boost

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smcFanControl 1.21a Supports Core 2 Duo; Adds Temp

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Date: Monday, November 6th, 2006, 00:01
Category: Uncategorized

smcFanControl 1.21a includes support for the 15,4″ MBP with Core2Duo processor. Note: The upcoming release of smcFanControl (menu-item) is still in the works. It’s delayed a few days, cause I just moved from Germany to Switzerland.

eidac >> smcFanControl 1.21a

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Ship Dates Changed on Some MBPs

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Date: Monday, November 6th, 2006, 00:01
Category: MacBook Pro

This was sent it by HJC, what have you been seeing?

I have a pending order for a new 15″ 2.33 Ghz Macbook Pro, which was placed within 24 hours of the announcement last week (webstore blocked me out until about 7AM Tuesday). It was CTO, the options selected were glossy screen and a USB modem. It was listed as “ship on or before Nov. 3″ until, of course, Nov. 3rd, at which point I received an e-mail indicating an “unanticipated delay” and a new ship date of “on or before Nov. 29.”
I suspect there were a lot of people out there like me, just waiting and waiting for a product update. There must have been a flood of orders!

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