An article on Bloomberg.com quotes UBS AG analyst Benjamin Reitzes as stating that Apple Computer may have to serve as its own wireless carrier as well as rely on its own network of retail stores to sell service contracts on a widely-anticipated call phone device (the "iPhone") expected for release at Macworld Expo next month.

Reitzes also commented that in order for Apple to operate as a mobile virtual network operator, or MVNO, the company may partner with Cingular Wireless, a move that would make sense since rumored details of the product don't tie it down to any single major provider.

The iPhone is expected to be a combination music player and cell phone while rumors of the device state that it will offer additional features such as individual battery cores for the music player and phone components and PDA-like features.

It's a case of wait-and-see for the next month, but to see Apple function as its own wireless provider (and perhaps offering something new that your current provider doesn't) seems interesting.

If you have any opinions, ideas or suggestions about this from your end, please let us know.