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December 12, 2006

The Apple Core: Has the iTunes Store jumped the shark?

US-digital-song-sales.gifIndustry analyst Forrester Research has released a report saying that Apple's iTunes has experienced a collapse in sales revenues this year. Forrester conducted an analysis of credit card transactions over a 27-month period and concludes that since January the monthly revenue has fallen by 65 percent, with the average transaction size falling 17 percent.

There are two things that Apple should consider if they expect to get more sales from the iTunes Store...

Read the rest of the story on my ZDNet Blog: The Apple Core.

Posted by Jason D. O'Grady at December 12, 2006 10:08 AM
Category: The Apple Core
Buy from: Apple, iTunes, Amazon.

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Comments

How is it a collapse when the sales are basically flat?

Posted by: Anonymous at December 12, 2006 4:23 PM

Numbers LIE!! What about all the iTunes gift cards bought at some other outlet and then used to purchase at the iTunes store. That's how I gift friends from an Apple Specialist. Unless Apple publishes the numbers any other sources are very suspect.

Posted by: Kenn Marks at December 12, 2006 7:07 PM

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