When people see an iMac or an iPod for the first time they look at the device from all angles. Apple's showpieces have their names proudly emblazoned somewhere on them. The Apple iPhone is certainly another showpiece - it is the showpiece from Macworld this year. Yet, it does not have its name etched on its backside.

"We are calling it iPhone." That statement has a bit of weasel language. Just because "we" - in other words, Apple, Inc. - are calling it iPhone doesn't mean its official name is iPhone. When the iPod was first introduced, Steve Jobs stated, "That product is called 'iPod.'" The nano introduction also featured a declaration - "It's called the 'iPod nano,'" Steve Jobs announced. No weasel language there, but there is ambiguity in this year's Macworld keynote.

iPhone or not: What's in a Name? at The Apple Blog

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