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October 23, 2007

Apple to Bypass Circuit City for Mac Sales, Focus on Best Buy

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You get some pretty interesting things out of the quarterly figures. Not included in the numbers but equally important, Apple announced that it has decided not to continue its partnership with retailer Circuit City in the eastern United States at this time and will focus its energies on growing its relationship with the Best Buy chain.

According to AppleInsider, Apple has expanded its store-within-a-store program with Best Buy to 230 locations at the end of September and plans to expand that number to 270 locations by the end of 2007.

In recent months, Apple has begun upgrading its Best Buy store-within-a-store areas, the locations featuring mini theaters, stereo speaker systems and embedded LCD displays flanked by glowing Apple logos. The program began in June, 2006 and has reported some success, although no specific numbers to this end have been released.

If any of you have seen this or have any feedback on the partnership, let us know in the comments or forums.

Posted by chrisbarylick at October 23, 2007 8:54 AM
Category: Finance
Buy from: Apple, iTunes, Amazon.

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