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April 18, 2008

Apple in Discussions with Orange Wireless Over iPhone Price Drops

iphone3.jpg

According to CNNMoney.com, Apple is currently in discussions with French wireless carrier Orage about lowering the cost of the French iPhone. Per French newspaper Les Echos, Apple is putting pressure on Orange to switch to a subsidized pricing model, which would make the handset more affordable to a wider French market.

Orange is currently offering the iPhone for €399 (or US$635), thereby making it one of the most expensive handsets in Europe.

Apple is said to be disappointed with sales of the iPhone in France, which only recently crossed the 100,000 threshold, and in Europe in general. This is likely one of the reasons for price cuts elsewhere, which have seen the eight gigabyte iPhone fall to £169 in the UK, and just €99 in Germany. The company may also be looking to clear out inventory in advance of a 3G iPhone release this summer.

Sources close to the story have indicated that Orange is willing to go along with Apple's plan but is currently negotiating for a better revenue-sharing agreement in order to compensate for lower profits on each iPhone sold if the price drop goes through.

If you've heard anything about this across the pond, please let us know over in the comments or forums.

Posted by chrisbarylick at April 18, 2008 12:17 PM
Category: iPhone
Tags: 3G, Apple, carrier, French, Germany, inventory, Orange, price drop, profit, revenue, sharing, subsidized, summer, UK, wireless
Buy from: Apple, iTunes, Amazon.

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Comments

Yes, sales of iPhone are slower than expected. Apple underestimated how advanced the market is in general here compared to the US. 3G is old old old now, and not having it was harmful.

The story in Les Echo left out some important points. Only the 8gig is discounted. The German discount requires the most expensive monthly plan, so it's not a real discount in the end, same with the UK discount. Orange has not yet discounted, but I suspect it will be the same. Yes, it's to boost sales but also to clear the 8gigs out before the 3G iPhone arrives. That's an important point that was left out.

Posted by: nolav at April 19, 2008 11:32 AM

If Apple are disappointed in European sales, how about making the iPhone available in Europe? Currently, it's only available in selected countries, and that's not the way to achieve sales. Building release demand for an ageing product? Hm...

Posted by: HE at April 21, 2008 6:35 AM

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