The Apple TV's been a strange device, especially in terms of updates: to wit, Apple releases an update without much information as to what's changed and it's left to the user base to determine the differences and if anything's improved.

According to iLounge, a new feature shows movies available for purchase with a "Buy" button. Up until now, Apple TV users were only able to directly rent movies from the device and movie purchases were limited to the desktop version of iTunes, which then had to be synced with the Apple TV.

The ability to buy movies directly from the Apple TV comes at the same time as Apple's announcement that movies would be available for purchase at the iTunes Store on the same day as their DVD release. Prior to the change, movies appeared on iTunes within 30 days of their availability on DVD.

If you've seen this or other major changes to your Apple TV on your end, let us know over in the comments or forums.