Rumor: Apple Allegedly Lowering Prices for MacBook Notebooks, iMacs

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Date: Friday, May 1st, 2009, 07:00
Category: iMac, MacBook, Rumor

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Apple may be in the process of restructuring its Mac offerings to include a variety of lower-priced models. According to AppleInsider, an anonymous source told the publication that this change could be in effect and that more affordable variations of the MacBook notebook and the best-selling iMac could be en route.
Though specific details weren’t to be found and Apple recently reported its best non-holiday quarter yet, Mac sales have taken a hit as the economic recession continues. Shipments for computers were down 3%, while iPhone and iPod sales contributed to an 8.6% gain in revenue.
According to the article, many analysts believe Apple’s lackluster performance in the PC segment can be explained by its higher ASPs. Although the structural collapse of selling prices has slashed revenues for many companies, the Mac-maker could be experiencing a drop in market share as customers flock to less-expensive systems. While Apple was shipping less Macs for the recent quarter, HP systems showed an 11% gain.
Acer has doubled its market share in the U.S. in recent quarters, this gain being attributed to the popularity of its netbook devices. User spending is also said to have contracted significantly in the first quarter of the year, and it remains unknown if the global PC market has reached its lowest point.
Although revised pricing information has yet to be fully disclosed, it is believed that the first products could arrive as early as this spring with a revamped MacBook line.