Apple COO Tim Cook Defends Company’s Lack of Netbooks

Posted by:
Date: Wednesday, July 22nd, 2009, 04:00
Category: News

applelogo_silver

During yesterday’s conference call to release Apple’s Q3 numbers, Chief Operating Officer Tim Cook stood by his previous assertion that Apple’s not in the market to make a netbook. At the same time, he noted that Apple’s recent laptop price cuts have helped move inventory.

According to Macworld, while many industry analysts expect that it’s only a matter of time before Apple competes in this segment of the market, Cook stated that he doesn’t see it happening any time soon.

“Our goal is not to build the most computers, it’s to build the best,” Cook told an analyst with RBC Capital. “At this point, we don’t see the way to build a great product for this US$399, US$499, this kind of price point unit.”

Pressed by a Morgan Stanley analyst for more details on a possible Apple netbook or iPhone-based tablet computer, Cook said, “I never want to discount anything in the future, and never want to specifically discuss new products.”

But Cook said that customers who buy such hardware are often disappointed with their purchases, and that Apple is focused on products with the best value.

“We’re only going to play in things where we can deliver things that are very innovative that we’re proud of,” said Cook.

During the third quarter, Apple sold 1.75 million notebooks, up 13% from the 1.553 million it sold last year during the same quarter. The strong laptop sales were boosted in part by an overhaul of the company’s laptop lineup at WWDC in June that included price drops.

Cook conceded that the average selling price (ASP) of Macs did fall somewhat in the quarter, but added that, “now you can buy a MacBook Pro for US$800 less than last year,” and that customers are happy with that strategy and pricing.

TechTool Pro 5.0.5 Released

Posted by:
Date: Wednesday, July 22nd, 2009, 04:03
Category: Software

techtoolicon.jpg

On Tuesday, Micromat released version 5.0.5 of TechTool Pro, its best-selling utility software for the Mac. The new version, a 56.5 megabyte download, offers the following fixes and changes:

  • Improved RAID volume support.
  • Fixed TechTool Protection system preference loading issue.
  • Added Trash History subcategory to the TechTool Protection system preference.
  • Added low-level file defragmentation to the Volume Optimization tool.
  • Fixed RAM display issue in Memory Test.
  • Enhancements to Volume Usage in the TechTool Protection system preference.
  • Fixed shared VRAM size display issue in Video Memory.
  • Fixed incorrect eDrive size for Mac OS X 10.4.x.
  • Fixed VRAM card display issue under Mac OS X 10.4.x.
  • Fixed selection issue in the Reports category.
  • Fixed Cache size reading for Mac Pro 2009.
  • Enhancements to the File Structures test.
  • Added Backup dialog warning upon launch of the application.
  • Updated Surface Scan to only show physical devices.
  • Updated SMART Check to show volumes names associated with the tested physical hard drive.
  • Updated main application interface to show Processors (PPC) or Cores (Intel).
  • Updated French, German, Italian, Japanese, and Chinese (Simplified) localization.
  • Added more machine identification strings for Check Computer.

TechTool Pro 5.0.4 retails for US$98 and requires a Mac with a G4, G5 or Intel-based processor running Mac OS X 10.4.8 or later to install and run.