Date: Thursday, July 23rd, 2009, 04:02
Apple’s sales of the MacBook saw a 25% jump in the June year-over-year comparison according to NPD Group analyst Stephen Baker. The growth is attributed to Apple’s revised MacBook Pro line, which has not only changed specifications but absorbed some basic MacBooks, and fallen in price. “The Apple marketing machine is firing on all cylinders,” says Baker. “With almost every launch of new machines, sales get a boost.”
According to MacNN, the U.S. desktop sales grew 16% in the same month, in spite of slumping quarterly performance. Apple has not refreshed its desktop computers since March, when it updated its iMac, Mac Pro and Mac mini lines simultaneously. That event triggered a brief rise in sales, only to be followed by a now-common 30% decline.