Apple Denies iPhone Developers From Creating Location-Specific Ads

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Date: Friday, February 5th, 2010, 07:59
Category: News

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In a recent update to its “News and Announcements for iPhone Developers” RSS feed, Apple both informed developers that they can use an upcoming framework in the iPhone OS SDK to determine the location of users, but cannot use this framework to craft location-aware ads to users of App Store software.

“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” the update reads.

Per AppleInsider, Apple sought out mobile advertising firm AdMob, which was later purchased by rival Google. Apple later purchased mobile advertising firm Quattro Wireless, and intends to allow developers to easily integrate its own advertising solutions into App Store software.

Apple’s newly publicized policy on GPS data usage has led to some speculation that the company could retain location-aware advertising for its own, giving the iPhone maker a significant advantage over competitors like AdMob and Google. However, Apple has yet to formally roll out its own integrated advertising solutions, so whether location-based targeted ads would be a part of the network is unknown.

Apple has shown interest in expanding location-based services on the iPhone. One recent patent application described a dynamic home screen that would display specific applications automatically populated based on factors like the current location of the phone. For example, when traveling in San Francisco, a specific “San Francisco” icon could appear on the screen, and give users easy access to local weather, time, maps and contacts.

In addition, this week a new Apple patent application described a system for easily sharing a user’s current location with a contact in-call. Such a system would use the GPS data from an iPhone to allow two parties to efficiently meet one another.

If you have any thoughts on this, please let us know in the comments.

Adobe CTO Argues Jobs’ Criticisms in Recent Blog Post

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Date: Friday, February 5th, 2010, 07:59
Category: News

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There’s give and take with Steve Jobs. He gives a great presentation, then hunkers down in a town hall meeting with employees and assigns blame where he feels it should be placed. Following the most recent incident when Jobs cited a lack of Flash on the iPhone or iPad due to Flash’s buggy nature and Adobe’s “laziness”, Adobe CTO Kevin Lynch responded with a blog post claiming Flash is “ready” for the iPhone and iPad.

In the post, Lynch dissected the arguments made against Flash, including one that claimed Flash had closed users off to a significant amount of content on the web:

“Some have been surprised at the lack of inclusion of Flash Player on a recent magical device. Flash has been incredibly successful in its adoption, with over 85% of the top web sites containing Flash content and Flash running on over 98% of computers on the Web… It is used for the majority of casual games, video, and animation on the Web and familiar brands like Nike, Hulu, BBC, Major League Baseball, and more rely on Flash to deliver the most compelling experiences to over a billion people.”

Lynch then went on to work to debunk the idea that Flash wasn’t ready for the iPhone or other mobile platforms:

“The Flash engineering team has taken this on with a major overhaul of the mainstream Flash Player for a variety of devices. We are now on the verge of delivering Flash Player 10.1 for smartphones with all but one of the top manufacturers. This includes Google’s Android, RIM’s Blackberry, Nokia, Palm Pre and many others across form factors including not only smartphones but also tablets, netbooks, and internet-connected TVs.”

Finally, Lynch stated that Adobe is “ready to enable Flash in the browser on [Apple’s] devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.”

Apple Apparently Offering 15% Refund to Owners of 27″ Flickering iMacs

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Date: Friday, February 5th, 2010, 06:55
Category: News

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The saga continues.

Following up on reports of flickering 27″ iMac screens, recently released firmware fixes and the like, a number of users who have been plagued by screen flickering issues with the new 27″ iMac have reportedly been given a 15% refund on their purchase price.

Per Gizmodo, customers in the U.S. and U.K. are reporting that Apple is paying out cash to some who have been frustrated by a defective big-screen iMac. For a US$2,000 machine, the refund would amount to US$300.

“From the handful of reader anecdotes we’ve received thus far, it sounds like you need to be a repeat iMac returner who’s dealt with multiple 27″ iMacs that have been busted in some way (but they may accommodate first time buyers as well, we don’t know),” the report said. “One reader had multiple yellow screens, then received another new model with broken Bluetooth. He took the 15% and just returned it.”

On Monday evening, the Mac maker released a second potential software fix for the flickering issues that have affected some owners of the newly redesigned late 2009 model iMac. The update, entitled “27-inch iMac Display Firmware Update 1.0,” was preceded by first intended fix in December, entitled “27-inch iMac Graphics Firmware Update 1.0.”

Starting in late January, new iMac purchases were hit with a three-week wait time. This week, however, the shipment times improved to two weeks.