If you meandered over to the Worth Ave. Group booth at Macworld Expo, you might have noticed their staff hammering on expensive gadgets. Per Macworld, the Worth Ave. Group is now offering notebook and iPhone insurance and invited Macworld Expo attendees to take a hammer to some of the MacBooks, iPhones and iPod touches they had on hand.

The Worth Ave. Group claims to be the only iPhone insurance company around and has stated that they’ll cover stuff that won’t be handled by your typical warranty from Apple. Whether your iPhone has been dropped, stolen, or damaged by liquid, you are covered. The annual premiums are pretty reasonable too, starting at US$55 for 3G/8GB or earlier models and going up to US$79 for 3GS/32GB models. If your iPhone encounters a fall into a toilet or falls out of your pocket at some juncture, they’ll buy you a new one.

The insurance plan seems fairly comprehensive and the company has stated that they’ll also cover cameras, game systems, and cell phones.