Publishers Looking to Raise Prices to $13 – $15 Per Book for iPad Content

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Date: Tuesday, March 2nd, 2010, 05:55
Category: iPad, News

With the iPad only days away from launch, a new report states that consumers have “unrealistic expectations” about how low e-book prices should be.

Recently, the New York Times provided a breakdown on the economics of producing a book from the publisher’s perspective. The report noted that while printing costs go away when a book is reproduced in an electronic format, a number of expenses remain, including royalties and marketing.

The report said that while the average hardcover bestseller is IS$26, the cost to print, store and ship the book is just US$3.25. That cost also includes unsold copies returned to the publisher by booksellers.

Publishers get roughly US$13 of the selling price of a book. But after factoring in payments to the author and the cost of cover design and copy editing, only about US$4.05 is left. The report also noted that this figure doesn’t include overhead such as office space and electricity.

Under Apple’s agreement with publishers for the iBookstore, the hardware maker will keep 30% of each book sale, leaving US$9.09 for the publisher on a typical US$12.99 e-book.

“Out of that gross revenue, the publisher pays about 50 cents to convert the text to a digital file, typeset it in digital form and copy-edit it,” the report said. “Marketing is about 78 cents.”

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Rumor: Apple Looking to Bring HDMI Ports to Various Macs

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Date: Tuesday, March 2nd, 2010, 05:20
Category: iMac, Mac mini, MacBook Pro, Rumor

Because the rumor mill’s fun, sources have stated that Apple plans to introduce HDMI ports on some of its systems this year, embracing a current trend among its competitors.

According to AppleInsider, a prototype of the Mac Mini has been seen with an HDMI port by two sources close to the story. The port sits besides mini DisplayPort connector and marks the first instance of full-featured HDMI connectivity on a Mac. It also represents only the second Apple product to feature the port outside of the company’s fledgeling Apple TV streaming media device. Cosmetically, the Mac mini is otherwise said to look identical to existing models, with no other visible changes to its enclosure.

At least one of the Mac mini prototypes described by those privy to the hardware is said to include Nvidia’s MCP89 chipset, which is the successor to the existing MCP79 (or GeForce 9400M) chipset found alongside Intel’s Core 2 Duo processors across the majority of Apple’s existing Mac product line.

However, an ongoing Intel licensing dispute with Nvidia will prevent Apple (and other PC makers) from using the MCP89 supporting chipset alongside its latest generation of Nehalem-based Core i3, i5 and i7 processors. As a result, Apple may continue to rely on existing Core 2 Duo (pre-Nehalem) processors as part of its upcoming Mac mini revision.

Alternatively, the Mac mini prototype in question could have been in development before Intel’s disagreement with Nvidia came to a head, meaning successive prototype revisions that forgo the new Nvidia chipset in favor of Intel’s may have since emerged, though there’s no evidence thus far to support that theory.

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