Date: Saturday, April 3rd, 2010, 06:11
Category: iPad, News, Pictures
Ok, just got back from the iPad launch at the Apple Store in Arlington, Virginia, so bear with me here:
Coming up on the line, you heard cheering from about half a block away. With dozens of blue-shirted Apple employees running about, handing out coffee and water and high-fiving each other and customers, they’ve adopted something of a Wal-Mart employee rally mentality.
Apple Store employees do a victory lap in advance.
Coming up on the line, there were about 75 people in a line to each side of the front door, the lines being divided into those with reservations and those without reservations who were hoping to snag a unit. Apple employees continued high-fiving customers before retreating into the store where their pep rally continued behind closed doors.
“For me it’s something new. The interface has changed enough for me not to say it’s the same thing. I love the fact that Netflix plays on it,” said an attendee at the head of the reservation line who identified himself as a former Apple employee named “Elon”. “It’s a device that lets you touch things and I like to touch things,” he joked.
Elon waiting in line for the Apple’s iPad.
“I do agree Flash does bog down my system, a lot of the naysayers it’s 95% of the web. I do fine with my videos and I don’t have to worry about Netflix. For someone who likes to play games, then yes, Flash will probably be a bummer.”
He then went on to comment that he’d arrived at the store around midnight the night before and was planning to buy the iPad, hop on the Metro, go home, sync it to iTunes and get to work on it.
Others were there for less direct reasons. Angela Lucas of Arlington, Virginia, snagged the top spot in the reserve line to buy an iPad for her husband’s birthday in two days’ time. “He wants to be the first among his friends to have it,” she said, smiling.
Tom Bridge, a local resident and owner of welovedc.com, seemed more excited about the iPad’s potential than anything else.
“I do have some hesitations, I’m not wild about the closed off development platform but I do know that there are a lot of awesome apps on day one and that people will find a way to make this work,” said Bridge, who then cited that he was looking forward to finding ways to blend the iPad with his business functions.
Upon the opening of the Apple Store’s doors, the staff eased the crowd in, limiting the number of people in the store, where almost all of the displays had been switched over to iPad demo units. Unlike the iPhone launches, customers were able to purchase their iPads quickly without any registration concerns and could either buy the iPad and leave or do an initial sync to iTunes in order to set the device up.
First out the door was Brad Gardner, a Washington, D.C. resident who was promptly swamped by interviewers and seemed more intent on getting home and setting the iPad up:
A few customers later, the ever-helpful Dominic Gohla exited the store and was happy to unpack the iPad for the cameras. Gohla had coordinated an arrival from Germany to pick up a reserved iPad and sat down in a nearby Starbucks to hop on the AT&T wireless network to offer the following demo and interview to a German web site (in German, so if any of you have a friend that knows German, yank them over to translate – I’ll be slamming my head against the desk):
Perhaps one of the coolest moments of the morning, Dominic demoed Apple’s new iBooks app with the complimentary copy of “Winnie The Pooh” that arrives with the program. The word “smooth” is applicable here and the pages not only turn easily, but can be grabbed and slowly turned from any portion of the page. Nice touch.
Prior to heading out, an attendee who identified himself as “Simon” perhaps summed up the hopes of the line the best. “This is a traveler’s dream device. I can take it on a flight and never get bored again,” he said. Simon then went on to offer that in spite of the lack of native Adobe Flash support for the device, he was reassured in that a lot of the big media companies seem to be turning around and supporting the HTML5 standard.
From a personal perspective, there’s a lot to be impressed with. The iPad is light, speedy, the screen is everything the user could ever want, the interface is responsive and the accelerometer seems to be working overtime, happily shipping between vertical and landscape views with only a slight turn of the tablet.
We’ll have a full review up in about a week’s time, but for the time being, this is definitely something cool and Apple seems to have taken its time to create a unique product that could, in fact, blow its tablet competition out of the water.