Date: Wednesday, May 12th, 2010, 10:58
Category: iPhone, News
AT&T wants to sell some iPhones.
And they’re taking steps to do so.
Per MobileCrunch, AT&T has begun modifying some customers’ upgrade dates, shortening them in some cases by months to allow customers to buy a new, subsidized, fourth-generation handset in June.
This week, a reader contacted MobileCrunch to say that his upgrade date was moved from Nov. 21st, 2010, to June 21st, 2010. The reader said they bought an iPhone 3GS in 2009 on the device’s launch day.
“As a valued AT&T customer, we can offer you a discounted iPhone upgrade at a higher price, along with a 2-year commitment and an US$18 upgrade fee,” the customer’s account profile reads. “Please proceed with the online upgrade process for pricing details. You may qualify for a full discount on a standard iPhone upgrade on 6/21/2010.”
The same changes have appeared for some other customers as well. AT&T has revealed in the past that generally speaking, the more a customer spends with AT&T, the quicker they become eligible for a price break on a new device. For example, iPhone customers who spend more than US$99-a-month per line are generally eligible for an upgrade between 12 and 18 months into their contract.
The revised dates will likely pave the way for AT&T to offer some customers reduced prices on Apple’s fourth-gen iPhone, expected to be announced in June. AT&T also took the same approach last year when the wireless carrier offered early iPhone 3G adopters the opportunity to purchase an iPhone 3GS as the same US$199 and US$299 price points as new customers.
In years past, Apple has introduced its annual iPhone upgrade at the Worldwide Developers Conference. This year, WWDC 2010 will be held June 7th through June 11th at San Francisco’s Moscone West. Tickets for the event sold out just eight days after Apple announced the dates.
Another rumor has suggested Apple could sell the next-generation iPhone as soon as it is announced on June 7th. That approach would be a change from years prior, when a new handset was announced a few weeks before its sale date. AT&T has also blacked out the month of June for its employees, preventing them from taking vacation days.