On the second to last day of E3 this year, I was walking from the south hall to the west hall of the Los Angeles Convention Center only to find a man named Howie repeatedly dropping his iPad to the ground in public.

Since a picture’s worth a thousand words…

There it is, the accurately-titled iBallz protection system for your iPad or Amazon Kindle, priced at US$20 plus shipping and handling with the product being geared towards users with small children who could easily knock your iPad off the coffee table or other low surface.

Take a gander, as this is one of the cleverest ideas I’ve seen in a while.