Analyst divulges details as to upcoming Apple TV successor

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Date: Thursday, August 26th, 2010, 04:35
Category: Apple TV, News, Rumor

Like the iPhone 4 and iPad, the new Apple TV will run the iOS operating system and be powered by a processor with ARM architecture, and will also have access to the App Store, according to one prominent analyst.

Per AppleInsider, Shaw Wu of Kaufman Bros. issued a note to investors Wednesday in which he revealed that sources indicated the “biggest potential change” to the forthcoming Apple TV refresh is the move to an ARM architecture processor running the same iOS software that powers the iPhone, iPod touch and iPad. The current Apple TV hardware relies on an Intel x86-based chip, running a “light” version of Mac OS X and its Front Row software.

Wu also said that the new Apple TV, which some have said will be called the “iTV”, will have access to the App Store, Apple’s digital software download storefront. Like the iPad, the new Apple TV could have access to the iPhone App Store, which offers about a quarter-million options for users, though such functionality is apparently not guaranteed.

“Our sources indicate there is some debate within Apple whether to allow this or not, or to have it run only Apple TV-specific apps,” Wu said. “We believe the ability to run the same apps makes a lot of sense and believe this feature could be enough to drive significantly more volume for Apple TV. We find the potential to run video game apps on a TV set most intriguing, as it has been proven in the marketplace that there is (a) large market for casual gaming at inexpensive prices.”

Wu did not indicate, however, how iPhone or iPad applications would run on a TV set, as those that rely on the touchscreen interface require users to interact with the images on screen. But games that rely on the accelerometer in Apple’s mobile devices would likely be suited for the allegedly forthcoming set top box.

As for reports that Apple is negotiating with networks to offer 99 cent TV show rentals (reaffirmed this week by The New York Times), Wu said such an offering would benefit not only the Apple TV, but the company’s entire ecosystem, including the iPhone, iPad, iPod touch and Mac lineup.

“From our checks with supply chain and industry sources, we believe potential changes could turn Apple TV into a bigger hobby and a multi-million unit seller,” the analyst wrote. “And perhaps be a precursor to a bigger effort to address the home entertainment space down the road.”

This should sort itself out on September 1st, so stay tuned until then and we’ll feed you the details as soon as they become available.

Apple confirms September 1st press event

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Date: Thursday, August 26th, 2010, 04:52
Category: iPad, iPod, News, Software

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Apple has confirmed that the company will be holding a press event on September 1st for what’s likely to be a debut of new products and services. Per Macworld UK, the invite did not provide details of the event, simply giving the date and time accompanying a photo of a guitar with an apple shaped sound hole.

Apple has traditionally made new iPod product announcements in September. Rumors have been kicking around for a while about the possibility of an iPod Touch with a forward and rear facing camera. A forward-facing camera would allow the iPods to use FaceTime over Wi-Fi and new cameras could also offer support for Apple’s iMovie software, allowing video editing directly on the fly. Apple’s new high-contrast retina display, is also a possibility for new iPods.

At least a few iTunes announcements seem likely for the September 1st event. Last month rumors circulated that the newest version of iTunes would offer support for wireless iTunes streaming and syncing, and Apple quietly added the ability to stream music from MobileMe folders in its latest update. The MobileMe audio streaming feature could have been a test run of a larger iTunes plan.

Rumors have been swirling for the past few weeks about the possibility of US$.99 TV show rentals from iTunes. Currently iTunes only allows shows to be purchased for US$1.99 a pop, the rumored US$.99 rental would instead be good for just a few days. The cheaper price tag may however encourage more people to purchase the commercial free shows than currently, providing them an alternative to Hulu and other streaming sites that won’t break the bank.

While the picture of a guitar is a bit of a stretch for an event to unveil a new version of Apple TV, that doesn’t mean that Apple TV won’t be a part of the announcement, although it is likely it won’t be a focus for the event. A new version of Apple TV called iTV is rumored to have 16GB of flash storage, the ability to run iOS-based applications, and the ability to stream iTunes to iPads, iPhones, and iPod touches over WiFi. The iTV was at one point also expected to offer a TV subscription service, although those plans are thought to have been changed.

Finally, the announcement of a smaller iPad is not entirely out of the question. The announcement of a new version of the device in September would make it available before the holiday season, helping to potentially boost sales come gift giving time.

Either way, it’s all speculation. Stay tuned for September 1st when we provide every bit of information on the new products that we can prior to giving all of our readers a free pony.