Apple launches Back to School promotion, throws in $50 and $100 iTunes gift cards

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Date: Tuesday, July 2nd, 2013, 07:49
Category: iPad, iPad mini, iPhone, iPod, iPod Touch, News, retail

Never look a back to school promotion in the mouth.

Per the Mac Observer, Apple kicked off its annual Back to School deals on Tuesday for educational buyers and includes iTunes Store, App Store and iBookstore gift cards worth up to US$100 with new Mac, iPhone and iPad purchases. The special deals are available now and run through September 6, 2013.


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The offer reads as follows:
“Buy a Mac for college and get a $100 gift card to spend on apps and more — and also save with education pricing. Or buy an iPad or iPhone and get a $50 card.
Qualifying products include Macs other than the Mac mini, plus the iPhone 4, 4S and 5, and the iPad 2, fourth generation iPad, and iPad mini.”

Not a bad thing and where a US$50 or US$100 iTunes gift card are concerned, it’s hard to go wrong there.

Apple files for “iWatch” trademark in Mexico, Taiwan, Turkey and Columbia

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Date: Tuesday, July 2nd, 2013, 07:09
Category: Legal, News

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The “iWatch” international patent/trademark tour continues.

Per 9to5Mac, in addition to filing a trademark for the name “iWatch” in Russia and Japan, Apple has requested a trademark for “iWatch” with Mexico’s Institute of Industrial Property. The Mexico-based filing was made public in recent days, but the request was originally filed on June 3rd. Apple filed the iWatch trademark under two categories relating to the hardware and software of mobile devices, according to the submitted documents.

The “iWatch” trademark request in Mexico is tied to Apple’s 1 Infinite Loop address in Cupertino, California, and Apple Inc. is noted as the company behind the filing. According to the documents, the person who submitted the request for Apple is named Maria Teresa Eljure Tellez. This person is the Head of the Trademark department at Mexico-based law firm Arochi, Marroquín, & Linder, S.C. This firm also appears on other Apple trademarks in Mexico such as for the iPad and other recently launched products.

The fact that Apple seems to be on a world tour of applying for the “iWatch” name trademark adds even more weight to the possibility of Apple launching a wearable-computing device in the near future.

Reports are currently split between Apple launching the device either later this year or later in 2014. The product will likely include sensors to gain data about the user in addition to functionality, such as mapping, messaging, and phone apps, that could interact with iOS Devices such as the iPad or iPhone.

Other than the “iWatch” trademark, the rest of the filing, like the ones from Japan and Russia, is fairly vague other than the aforementioned categories of the filing requests. Notably, the three thus-far discovered requests from Apple were filed within the same week of each other.

Apple is expected to debut new versions of the iPhone and iPad later this year, and it is yet to be seen if the watch-like device is ready to join Apple’s plans for this fall.

Stay tuned for additional details as they become available.

Apple to hold Q3 earnings conference call on Tuesday, July 23rd

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Date: Tuesday, July 2nd, 2013, 06:21
Category: Finance, News

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The numbers tell the truth.

Per MacNN, Apple will hold its next quarterly earnings call with investors on Tuesday, July 23, where it will discuss its fiscal third-quarter results. According to its own estimates, it expects to report between US$33.5 billion and US$35.5 billion, a drop from the previous quarter but a realistic figure in light of no refreshed iPad or iPhone, the two primary drivers of Apple’s income. While the latest MacBook Air revision has garnered significant praise for its various improvements, it emerged at the very tail end of the quarter and thus didn’t influence sales.

Possibly affecting sales of other Apple products is the expected drop in sales that comes ahead of new iOS device models. Apple has already said that new products will be coming this fall, which is taken to mean the latest iPhone, iPad and possibly some entirely new devices — including a long-rumored Apple television or smartwatch. Another keenly-anticipated release is the acceptance of the new iOS 7, not to mention the long-overdue Mac Pro overhaul, which will test how professional users will adapt to the re-designed machine. Primarily, however, investors will be watching to see if Apple can continue its remarkable iOS platform US sales growth in the face of competition and a lack of any new product in the quarter.

In the previous quarter, Apple saw both good news and bad: revenues were up, as were iPad and iPhone sales (above analysts’ predictions), but Mac sales were basically flat and net profit was down slightly for the first time in a decade, a trend that is expected to have continued over the past three months. Analysts have reported that Apple has ordered fewer iPhones for the upcoming quarter, signalling that it expects further erosion of iPhone sales ahead of its eventual announcement of the next model.

Margins are expected to be around 36 percent, with operating expenses bubbling just under US$4 billion. The conference call is schedule to take place at 2PM Pacific/5PM Eastern on July 23.

Stay tuned for additional details as they become available.