Date: Monday, November 18th, 2013, 09:08
Category: Apple, Developer, iOS, Mobile, News, privacy, Retail Store, security, Services, WWDC
Earlier this year at WWDC, Apple introduced iBeacon, a technology that would be introduced as part of iOS 7 and new Apple hardware. iBeacon utilizes BlueTooth LE (Low Energy) to provide very precise location data to your device, which can either provide detailed directions inside a building, like a mall, or give you information about a particular item on a shelf that you are standing in front of. Yes, it’s that precise. Since it has to take a location measurement very frequently to provide that level of precision, it uses the BlueTooth LE radio (separate from the regular one generally used), in order to prevent excessive battery drain on your device. This opens up a lot of opportunities for all retailers, not just Apple.