Apple retail to use iBeacon location technology

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Date: Monday, November 18th, 2013, 09:08
Category: Apple, Developer, iOS, Mobile, News, privacy, Retail Store, security, Services, WWDC

ibeacon2Earlier this year at WWDC, Apple introduced iBeacon, a technology that would be introduced as part of iOS 7 and new Apple hardware. iBeacon utilizes BlueTooth LE (Low Energy) to provide very precise location data to your device, which can either provide detailed directions inside a building, like a mall, or give you information about a particular item on a shelf that you are standing in front of. Yes, it’s that precise. Since it has to take a location measurement very frequently to provide that level of precision, it uses the BlueTooth LE radio (separate from the regular one generally used), in order to prevent excessive battery drain on your device. This opens up a lot of opportunities for all retailers, not just Apple.

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Apple working on PrimeSense purchase

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Date: Monday, November 18th, 2013, 08:01
Category: Apple, Consumer Electronics, Finance, Microsoft, News, Siri, Wearables

primesense_sensorApple is currently in talks to buy the Israeli company, PrimeSense, the developer of┬áthe original 3D body sensing technology used by Microsoft for its Kinect platform. Since the release of the Xbox One, Microsoft has turned to it’s own solution for the current iteration of the Kinect hardware and software. Back in July of the is year, MacRumors reported that Apple was looking at the company for a possible purchase, and had entered into early negotiations with PrimeSense.

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