Waze adds celebrity voice directions

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Date: Monday, November 25th, 2013, 11:14
Category: Announcement, App Store, Apple, Apps, iOS, News

waze_logoWaze, the popular crowdsourcing navigation app, which was recently purchased by Google, announced a new partnership with Universal Pictures to add celebrity voice navigation to its quiver of features. First on the list of celebrities is actor and comedian Kevin Hart (no, I don’t know who he is either). Hart acted on Real Husbands of Hollywood, a comedy-improv parody show on BET and in January, stars in an upcoming movie with Ice Cube called Ride Along. The addition of Hart’s voice is a promotional move to get the word out about the movie. Whether future voices will be tied to promotions is still unknown, but Waze already offers other advertising opportunities for businesses by having the app notify the driver when they get near the business. Both the Waze app and Hart’s voice are free so there is no reason not to try it out. To have Hart tell you where to go, navigate to Settings > Sound, and select “English – Ride Along” as your language.

PrimeSense purchase confirmed

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Date: Monday, November 25th, 2013, 11:40
Category: Accessory, Apple, News, Television

primesenselogoOn Sunday, Apple officially announced its acquisition of 3D sensor developer PrimeSense. As we reported earlier, Apple has been in talks with PrimeSense since the summer in a bid to grab the company. PrimeSense was the developer of the 3D tracking technology used in Microsoft’s original Kinect device that shipped with the Xbox 360. Apple spokeswoman Kristin Huguet confirmed the PrimeSense deal to AllThingsD, with Apple’s standard footnote;

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

AllThingsD followed up with a spokeswoman for PrimeSense who said;

“We can confirm the deal with Apple. Further than that, we cannot comment at this stage.”

Sources say that the purchase price for PrimeSense was in the neighborhood of $360 million. Speculation is that Apple may use the technology in the long rumored Apple branded television, or perhaps as an accessory to the AppleTV.