Apple in a buying mood, acquires social analytics firm Topsy

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Date: Tuesday, December 3rd, 2013, 08:24
Category: Announcement, Apple, iTunes Music Store, iTunes Radio, News, Services

topsyApple seems to be pretty busy this quarter buying up companies. Apple reportedly bought social-media analytics firm Topsy Labs Inc. for more than $200 million. According to The Wall Street Journal, Topsy’s tools can decipher how often a term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign. Describing Topsy’s process, WSJ noted;

“The company is one of a handful of Twitter Inc. partners with access to the so-called “fire hose”—the full stream of tweets since 2006, which now average roughly 500 million a day. Topsy then analyzes this information and resells it to customers.”

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