Date: Thursday, May 8th, 2014, 08:33
Category: Apple, Hardware, iPhone, News, Promotion, Retail Store
According to 9to5Mac, sources close to Apple say that starting today (May 8th), Apple will begin contacting upgrade-eligible iPhone users with older iPhone models via email this week, inviting them to come into their local Apple Store to upgrade their device to a new iPhone 5s or iPhone 5c. No trade-in prices have been mentioned, but it’s expected that this is an extension of Apple’s iPhone hardware trade-in program which allows customers to turn-in older iPhone models to purchase a new model at a discounted price. Reports from outside sources have said that Apple has recently increased the buyback prices for iPhones in its trade-in-programwhich it may be leveraging in the promotion in an attempt to increase iPhone sales.
Back in January, Apple posted its first quarter iPhone sales and analysts were disappointed that it didn’t meet their expectations. Even though Apple sold 51 million iPhones during the quarter, up from 47.8 million a year earlier, Wall Street analysts were expecting closer to 57 million iPhones to be sold. These “disappointing” numbers may be the impetus behind the upgrade promotion which will hopefully bring up sales numbers for the current quarter.
What about you? If Apple knocks on your door, are you inclined to run to your nearest store to upgrade your iPhone? Let us know in the comments or on the Facebook page.