Who says social media is only an annoying thing?
Apple’s new support account on Twitter has garnered more than 125,000 since its launch on Thursday. The account has over 2,750 tweets as of writing, meaning that Apple’s support team has responded to nearly 100 customer tweets per hour so far.
Not a bad start out the gate.
Keyhole, which has studied the account, shows that the account has already generated over 124 million impressions, with 44.6% of users viewing the tweets from an iPhone. 77 percent of the account’s followers are male.
Apple joins a growing number of companies, ranging from retailers to banks, that provide customer service on Twitter in 140 characters or less. A customer can send a tweet to @AppleSupport, and an Apple Advisor will typically reply with a generic message that requests the user send more details via Direct Message.
The account will respond to customer inquiries every day between 5 a.m. and 8 p.m. Pacific.
If you’ve tried the account and have any feedback to offer, let us know in the comments.