ABC, CBS to have iPad-compatible content ready for iPad launch

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Date: Friday, April 2nd, 2010, 03:11
Category: News

Per a Wall Street Journal report, the ABC and CBS television networks are ready to offer iPad-compatible content prepared in time for the device’s launch on Saturday.

Both CBS and Walt Disney’s ABC have planned for episodes of their TV shows to be viewable on Apple’s forthcoming iPad in time for its Saturday launch. Streaming episodes of TV shows will be available from CBS via its Web site, while ABC will offer a downloadable iPad application from the App Store.

While the initial offerings are expected to be limited at first, both networks plan to have identical content available both for the iPad and on their Web sites.

“Putting streaming video on the iPad would sidestep Apple’s iTunes content store, where Apple has been trying to juice anemic sales of TV episodes in advance of the iPad launch,” the report said. “So far, several media companies have rejected Apple’s push to lower the price for downloading shows from iTunes to 99 cents each, according to people familiar with the talks.”

Last week, it was revealed that Apple was testing HTML5 streaming video on an iPad-specific version of its Web site. Apple’s lack of support for Adobe Flash on its iPhone OS devices has forced networks like CBS and ABC to seek alternatives for their streaming solutions.

Apple is also looking to offer TV episodes for 99 cents from major networks, though the Journal reported Thursday that it is unknown whether any network will agree to that pricing by the Saturday launch. Episodes of TV shows typically retail for US$1.99 or US$2.99.

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