Adobe to Bring Premiere Back to the Mac

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Date: Thursday, January 4th, 2007, 09:34
Category: News

According to an article on Macworld News, Adobe will announce today that it will revive its Mac version of Premiere, its popular video editing program aimed at the professional market.
The new version will only run on Intel-based Macs and be included witin Adobe’s Production Studio suite that includes Adobe Encore DVD and Adobe Soundbooth.
Adobe discontinued Premiere for the Mac back in July of 2003, citing increased competition from Apple, which was focusing on its Final Cut Pro editing program. After Premiere’s withdrawal from the Macintosh platform, the firm continued to develop After Effects, its motion-graphics program, for the Mac video market.
As mentioned in the article, Apple’s decision to incorporate Intel chips into its hardware allowed Adobe to start over from scratch instead of porting old code over to the new hardware architecture, commented Simon Hayhurst, Adobe’s director of product management for dynamic media.
Adobe representatives have kept silent as to which specific features the new version of Premiere would contain, though they did mention that the Mac version would contain the same feature set present on the Windows version. Premiere and the Adobe Production Studio will be released to market around the middle of this year and Macworld Expo attendees will be the first to see it in action as the company demos the software at its booth.
No word has been given as to whether a public beta will be released for download and final pricing has yet to be set.
If you’ve heard anything more about this or have comments, let us know.


According to an article on Macworld News, Adobe will announce today that it will revive its Mac version of Premiere, its popular video editing program aimed at the professional market.
The new version will only run on Intel-based Macs and be included witin Adobe’s Production Studio suite that includes Adobe Encore DVD and Adobe Soundbooth.
Adobe discontinued Premiere for the Mac back in July of 2003, citing increased competition from Apple, which was focusing on its Final Cut Pro editing program. After Premiere’s withdrawal from the Macintosh platform, the firm continued to develop After Effects, its motion-graphics program, for the Mac video market.
As mentioned in the article, Apple’s decision to incorporate Intel chips into its hardware allowed Adobe to start over from scratch instead of porting old code over to the new hardware architecture, commented Simon Hayhurst, Adobe’s director of product management for dynamic media.
Adobe representatives have kept silent as to which specific features the new version of Premiere would contain, though they did mention that the Mac version would contain the same feature set present on the Windows version. Premiere and the Adobe Production Studio will be released to market around the middle of this year and Macworld Expo attendees will be the first to see it in action as the company demos the software at its booth.
No word has been given as to whether a public beta will be released for download and final pricing has yet to be set.
If you’ve heard anything more about this or have comments, let us know.

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