Adobe Unveils Its Own Media Player

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Date: Tuesday, April 17th, 2007, 12:25
Category: News

adobelogo.gif
Amidst the product introductions of the National Association of Broadcasters Show being held in Las Vegas, Adobe announced yesterday that it will be releasing a media player for both the Mac OS X and Windows operating systems.
Designed as a standalone desktop version of the company’s Flash Player web browser plug-in, Adobe Media Player is based on the recently released Apollo platform and is expected to go into beta later this year with the final product arriving towards the end of the 2007 calendar year according to Wired.
Adobe’s Flash Player, which holds a strong market share, is expected to grow, the company gambling on this as major sites such as YouTube rely heavily on the Flash Player format. The desktop version will be compete against Windows Media Player and contain similar digital rights management protections as the ones found in Microsoft’s Media Player in order to appease what the company terms “content publishers”.
Adobe Media Player will incorporate featres such as RSS subscriptions, online and offline video playback, on-demand streaming, live streaming, progressive download and protected download-and-play.
Two features that may prove controversial with the upcoming software are a mechanism that will embed advertising in downloaded clips in a manner that can’t be separated from the content. The second, termed a “security” model, will tie downloaded content to specific machines or users. The company has also announced that it will boost video fidelity on its Flash video format, albeit specific details are sparse for the time being.


adobelogo.gif
Amidst the product introductions of the National Association of Broadcasters Show being held in Las Vegas, Adobe announced yesterday that it will be releasing a media player for both the Mac OS X and Windows operating systems.
Designed as a standalone desktop version of the company’s Flash Player web browser plug-in, Adobe Media Player is based on the recently released Apollo platform and is expected to go into beta later this year with the final product arriving towards the end of the 2007 calendar year according to Wired.
Adobe’s Flash Player, which holds a strong market share, is expected to grow, the company gambling on this as major sites such as YouTube rely heavily on the Flash Player format. The desktop version will be compete against Windows Media Player and contain similar digital rights management protections as the ones found in Microsoft’s Media Player in order to appease what the company terms “content publishers”.
Adobe Media Player will incorporate featres such as RSS subscriptions, online and offline video playback, on-demand streaming, live streaming, progressive download and protected download-and-play.
Two features that may prove controversial with the upcoming software are a mechanism that will embed advertising in downloaded clips in a manner that can’t be separated from the content. The second, termed a “security” model, will tie downloaded content to specific machines or users. The company has also announced that it will boost video fidelity on its Flash video format, albeit specific details are sparse for the time being.

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