Amazon quietly adds iOS support for Cloud Player music streaming service

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Date: Tuesday, May 10th, 2011, 03:10
Category: iPad, iPhone, iPod, iPod Touch, News, Software

Competition’s a bit weird sometimes.

Amazon has silently added support for browser-based playback of music in its new cloud streaming service on iOS-powered devices.

Per TechCrunch, Amazon quietly added support for iOS devices through its built-in Safari browser. Users can log into their account on Amazon and access the Cloud Player, which now allows streaming of audio files stored on its servers.

Users who visit the site will still be prompted with a message warning them that their browser is not supported. However, music playback now works through the service, and audio is even paused when a push notification or call is received.

“Of course, this implementation is still not as good as it is on Android, where Cloud Player is part of a native app,” author MG Siegler wrote. “But if Amazon did a little web work and made the web-based player optimized for the iPhone and iPad, it would certainly be very useable on a regular basis.”

Amazon’s cloud streaming service launched in March, but initially only had support for streaming via the Web and on Android devices. Amazon Cloud Drive offers 5GB of free online storage, with premium accounts expandable to up to 1,000GB.

The push to launch the service, which requires users to upload their own songs and is not backed by any recording industry licensing deals, was seen as a move to preemptively take on Apple and its own anticipated cloud music streaming service. It’s also been reported that Apple is expected to unveil its “iCloud” service this year with support for bookmarks, e-mail, contacts and more, in addition to music streaming.

Stay tuned for additional details as they become available and if you’ve played around with Amazon’s Cloud service on your iOS device and have any feedback to offer, let us know.

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