And My Celly Goes Bling Bling

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Date: Thursday, January 24th, 2002, 00:16
Category: Archive

Suppose you’re rolling down the street in your Escalade on 20-inch rims and your record label calls. You reach past your US$100k worth of platinum chains and pull out a plastic cell phone. Plastic? plastic! You’ve got to be kidding. Here’s the solution to your problems…


Suppose you’re rolling down the street in your Escalade on 20-inch rims and your record label calls. You reach past your US$100k worth of platinum chains and pull out a plastic cell phone. Plastic? plastic! You’ve got to be kidding. Here’s the solution to your problems…

That’s right. US$20k worth of platinum, gold, and antenna. Nokia announced the formation of “Vertue” a division of the phone maker that will aim to sell hyper-expensive phones to the hyper-rich. Can you say margin? The phones feature five different casings, scratch-resistant sapphire crystal displays (of course!) and hi-fi audio speakers. The platinum cased model will go for about US$21,000, down to a stainless steel one for US$5,280.

Gold closed at about US$280/oz today in New York. So for US$20k you could buy 70 ounces of Gold, or nearly 4.5lbs. Granted, you can’t talk to anyone with 4lbs of gold, but I don’t know what’s more insane: buying a new vertue, or walking down the street talking to your brick of gold.

I’ll take two!

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