Aperture Questions and Extending Apple's Halo Effect

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Date: Friday, October 28th, 2005, 10:11
Category: Software

If one can argue that the iPod has had a “halo effect” to benefit Macintosh sales, then maybe one could also argue that releasing Apple’s new Aperture software for Windows would also draw more Wintel users to the Mac platform.
Don’t laugh. Think about it.
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If one can argue that the iPod has had a “halo effect” to benefit Macintosh sales, then maybe one could also argue that releasing Apple’s new Aperture software for Windows would also draw more Wintel users to the Mac platform.
Don’t laugh. Think about it.
I think that we need to follow Aperture into the real world. Here are some of my questions:
1: Apple posted hefty hardware requirements. Apple also made note of Aperture running on G4 PowerBooks. Just what kind of performance can a mobile professional expect running Aperture on a new or late-model Apple laptop?
2: It would also be extremely interesting to read about what people actually get out of this new application.
3: Is Aperture extendable? Can people make plugins for it? Is it possible to broaden the output capabilities of Aperture to do new and innovative things with you just can’t find elsewhere?
4: What about on the Windows side of the industry? Is there anything like Aperture there? If so, how does Aperture stack up? If not, why doesn’t Apple extend the iPod’s “halo effect” by wooing Windows-user photographers by offering Aperture?
5: What will Apple’s planned switch to Intel mean to Aperture customers? Will Apple’s Intel-based laptops be more able to deliver an Aperture workflow on the road? (Of course, time will tell on this.)
6: If Aperture’s introduction signals that RAW is finally an “in thing,” will Apple and other companies be working on improved storage solutions that will handle these large files in bulk?
P.S. I would also like to hear what peoples’ reaction to the new Apple
laptops. How do these higher-def screens work in the real world? Are they harder to read? Apple took the old 17-inch resolution and squeezed it into the newer 15-inch display.

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