Aperture Questions and Extending Apple's Halo Effect

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Date: Friday, October 28th, 2005, 10:11
Category: Software

If one can argue that the iPod has had a “halo effect” to benefit Macintosh sales, then maybe one could also argue that releasing Apple’s new Aperture software for Windows would also draw more Wintel users to the Mac platform.
Don’t laugh. Think about it.
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If one can argue that the iPod has had a “halo effect” to benefit Macintosh sales, then maybe one could also argue that releasing Apple’s new Aperture software for Windows would also draw more Wintel users to the Mac platform.
Don’t laugh. Think about it.
I think that we need to follow Aperture into the real world. Here are some of my questions:
1: Apple posted hefty hardware requirements. Apple also made note of Aperture running on G4 PowerBooks. Just what kind of performance can a mobile professional expect running Aperture on a new or late-model Apple laptop?
2: It would also be extremely interesting to read about what people actually get out of this new application.
3: Is Aperture extendable? Can people make plugins for it? Is it possible to broaden the output capabilities of Aperture to do new and innovative things with you just can’t find elsewhere?
4: What about on the Windows side of the industry? Is there anything like Aperture there? If so, how does Aperture stack up? If not, why doesn’t Apple extend the iPod’s “halo effect” by wooing Windows-user photographers by offering Aperture?
5: What will Apple’s planned switch to Intel mean to Aperture customers? Will Apple’s Intel-based laptops be more able to deliver an Aperture workflow on the road? (Of course, time will tell on this.)
6: If Aperture’s introduction signals that RAW is finally an “in thing,” will Apple and other companies be working on improved storage solutions that will handle these large files in bulk?
P.S. I would also like to hear what peoples’ reaction to the new Apple
laptops. How do these higher-def screens work in the real world? Are they harder to read? Apple took the old 17-inch resolution and squeezed it into the newer 15-inch display.

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6 Responses to “Aperture Questions and Extending Apple's Halo Effect”

  1. so, how exactly will making a windows version of Aperture entice folks to buy a Mac?!? once i’ve spent another $500 on software for the Windows platform, i’m just all the more committed to NOT switching. especially since Apple will make me spend another $500 for a Mac version of Aperture.

    let’s not even mention that Aperture leverages key OS X technologies like CoreImage which are not available on the Windows platform.

    sorry, but i don’t see the value in Apple doing something like this.

  2. Aperture uses specifically the Core Image abilities of Mac OS X “tiger). So, I think it would very hard to create the program on the windows side of the world.

  3. Apple can’t release it for Windows until they have released their Intel machines. The problem is that the required hardware to run on Intel will be much cheaper (based on MacOSX Intel preview).

  4. Two Words… Core Image. Aperture is built on it so a windows version would require porting it to windows as well.

  5. I belive this is a “suck it up and buy a mac moment” for anyone who wants to be on the cutting edge of RAW workflow. From what I have seen of aperture I think those people will be very happy they did.
    I watched all the movies showing how it works and found myself busting with joy because someone had finaly made the thing I have been wishing for for years… It’s no suprise to me it’s an Apple product.

  6. Currently I’m using Phase One’s Capture One Pro along with Photoshop CS2. While I’m truly interested in how Aperture will perform it will have to basically cure world hunger for me to come up off of 500 clams when I’ve invested quite a bit in one that already does an exemplary job (C1Pro). But that’s just me.
    Aperture for windows. There are so many reasons why that wouldn