Apple announces “Back to the Mac” media event for October 20th

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Date: Thursday, October 14th, 2010, 05:41
Category: MacBook, MacBook Air, MacBook Pro, News, Rumor, Software

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On Wednesday, Apple announced that the company will hold a special media event next Wednesday to reveal its latest offerings in the Mac space, which may include new MacBook Airs, a preview of Mac OS X 10.7, and an unveiling of iLife and iWork ’11.

Per AppleInsider, the event is set to begin at 10:00 am Pacific time on Wednesday, October 20th in the Town Hall on Apple’s Cupertino Campus.

MacBook Air:
Persistent rumors out of the Far East have suggested Apple is gearing up to overhaul the MacBook Air line with a newly designed 11.6″ display, creating a more aggressively priced notebook for students and the business traveler. Those reports claim that Apple plans to ship around a half-million units before the end of the 2010 calendar year. The current MacBook Air sports a larger 13.3″ display.

Rumors of a MacBook Air with an 11.6: display first cropped up in July. It was said the redesigned hardware will be even slimmer and lighter, and will be powered by an Intel Core i-series ultra-low voltage processor.

There’s also been a mixture of chatter regarding a much cheaper, thinner 11.6″ Apple notebook that would weigh as little as 2.7 pounds due to the possibility of new carbon fiber unibody construction.

iLife and iWork:
In addition to the introduction of a new MacBook Air, Apple’s iLife suite of digital lifestyle applications and its iWork suite of productivity software are also due for a revamp. The last update to both offers came in January of 2009.

At least one recent discovery has suggested that a iLife ’11 refresh will be written entirely in 64-bit code, will include a rewritten iWeb, and will drop the iDVD application. It has also been suggested that the software will be launched for iOS devices, like the iPhone and iPad.

Mac OS X 10.7:
Meanwhile, a copy of Apple’s official invitation for next week’s event appears to show a lion peering out from behind the company’s iconic logo.

This appears to suggest that Apple may provide the first preview of its next-generation Mac OS X 10.7 operating system given that all of its predecessors have been nicknamed after large felines.

Distributions of Mac OS X 10.7 have been making the rounds inside Apple under the internal code-name “Barolo” (named after the prestigious Italian wines from the Piedmont region) since early 2010, according to sources familiar with the matter.

Those same people have said that Apple initially hoped to preview the software during this past June’s Worldwide Developers Conference but was forced to relinquish those plans when it was forced to pull resources off the project temporarily to help finalize iOS 4.0 in time for the summer’s iPhone 4 launch.

Other possibilities for the event include possible processor and graphics speed bumps for the MacBook and MacBook Pro notebooks. For example, both the 13″ MacBook and MacBook Pro still lack Intel’s latest generation of Core i3 microprocessors.

If you have any thoughts on what the new announcements will bring, let us know and stay tuned for continued coverage of the event!

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