Apple buys German augmented reality firm Metaio, may be looking into extensive AR-related projects

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Date: Friday, May 29th, 2015, 08:04
Category: Finance, News, Uncategorized


I guess they had something Apple wanted.

Earlier this month, Apple completed its acquisition of Metaio, a German augmented reality firm that first started life as a side project at Volkswagen, for an as-yet-unknown project.

The acquisition was completed with a full transfer of shares from Metaio’s holdings to Apple.

Metaio recently canceled its user conference originally set for June, disabled its Twitter accounts and just days ago posted a notice announcing an end to product and subscription sales.

When reached for comment, Apple offered its usual statement of confirmation, saying, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

According to Metaio’s website, the company specializes in augmented reality and computer vision solutions. One tool, called Metaio Creator, helped customers author immersive, interactive experiences using existing devices like Apple’s iPad. As seen below, an app from Ferrari allows prospective buyers to use a tablet and view a car’s trim level overlaid on the actual model.

It’s unknown as to what Apple plans to do with Metaio, its resources and what future projects are in store. It’s been rumored that Apple is looking into augmented reality efforts, as Apple holds a variety of patents covering gamut of augmented reality applications, including transparent displays, mapping solutions and iPhone-powered virtual displays.

Stay tuned for additional details and we’ll have them along as soon as we get them.

Via AppleInsider and TechCrunch

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