Apple CEO Tim Cook cites over one million Apple Pay subscriptions in first 72 hours

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Date: Tuesday, October 28th, 2014, 15:48
Category: Finance, iOS, iPhone, News

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Apple may have gotten a pretty quick leg up in the NFC market.

Per AppleInsider and the Wall Street Journal, Apple CEO Tim Cook, in a recent interview today, stated that Apple Pay received more than one million registrations within the first 72 hours.

“The early ramp [of Apple Pay] looks fantastic,” Cook said in an interview with WSJ managing editor Gerry Baker.

Cook referred to recent revelations that Merchant Consumer Exchange retailers like Rite Aid and CVS are now blocking Apple Pay, characterizing the situation as a “skirmish” that will ultimately be decided by consumers “over the long arc of time.”


Apple Pay debuted last week as part of iOS 8.1, enabling the NFC module in the iPhone 6 and iPhone 6 Plus to handle touch-less mobile payments. The payments solution integrates with Touch ID fingerprint recognition, performs tokenized transactions and includes hardware-level data security.

Stay tuned for additional details as they become available.

And if you’ve signed up for Apple Pay and had a chance to try it out, let us know what you make of it in the comments.

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