Apple CEO Tim Cook hints at Apple TV opportunities during Goldman Sachs speech

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Date: Wednesday, February 15th, 2012, 06:57
Category: Apple TV, Hardware, News

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Sometimes Apple CEO Tim Cook gets coy and drops hints as to cool new Apple products coming down the road.

And that’s generally a good thing.

Per iLounge, Apple CEO Tim Cook made several comments relating to the Apple TV during a speaking engagement at the Goldman Sachs Technology and Internet Conference, suggesting the company sees a larger market opportunity than is being taken advantage of by the current device. Referring to the company’s past strategies, Cook said that Apple typically doesn’t do hobby projects, but suggested that it created Apple TV because it believed that there was something there, and that exploring the potential of a living room product would be useful. The result has been an increasingly popular device that he recommended people should go out and buy right now. However, Cook noted that if Apple “kept on pulling the string”, it would eventually get from the small hobby business of Apple TV to a bigger market opportunity.

Such a suggestion points towards Apple creating a more stand-alone device than a tethered solution such as the current Apple TV units.

Stay tuned for additional details as they become available.

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