Apple confirms September 1st press event

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Date: Thursday, August 26th, 2010, 04:52
Category: iPad, iPod, News, Software

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Apple has confirmed that the company will be holding a press event on September 1st for what’s likely to be a debut of new products and services. Per Macworld UK, the invite did not provide details of the event, simply giving the date and time accompanying a photo of a guitar with an apple shaped sound hole.

Apple has traditionally made new iPod product announcements in September. Rumors have been kicking around for a while about the possibility of an iPod Touch with a forward and rear facing camera. A forward-facing camera would allow the iPods to use FaceTime over Wi-Fi and new cameras could also offer support for Apple’s iMovie software, allowing video editing directly on the fly. Apple’s new high-contrast retina display, is also a possibility for new iPods.

At least a few iTunes announcements seem likely for the September 1st event. Last month rumors circulated that the newest version of iTunes would offer support for wireless iTunes streaming and syncing, and Apple quietly added the ability to stream music from MobileMe folders in its latest update. The MobileMe audio streaming feature could have been a test run of a larger iTunes plan.

Rumors have been swirling for the past few weeks about the possibility of US$.99 TV show rentals from iTunes. Currently iTunes only allows shows to be purchased for US$1.99 a pop, the rumored US$.99 rental would instead be good for just a few days. The cheaper price tag may however encourage more people to purchase the commercial free shows than currently, providing them an alternative to Hulu and other streaming sites that won’t break the bank.

While the picture of a guitar is a bit of a stretch for an event to unveil a new version of Apple TV, that doesn’t mean that Apple TV won’t be a part of the announcement, although it is likely it won’t be a focus for the event. A new version of Apple TV called iTV is rumored to have 16GB of flash storage, the ability to run iOS-based applications, and the ability to stream iTunes to iPads, iPhones, and iPod touches over WiFi. The iTV was at one point also expected to offer a TV subscription service, although those plans are thought to have been changed.

Finally, the announcement of a smaller iPad is not entirely out of the question. The announcement of a new version of the device in September would make it available before the holiday season, helping to potentially boost sales come gift giving time.

Either way, it’s all speculation. Stay tuned for September 1st when we provide every bit of information on the new products that we can prior to giving all of our readers a free pony.

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