Apple Could Rake in $900 Million From CS3 Launch

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Date: Wednesday, March 7th, 2007, 11:39
Category: News

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When Adobe releases its long-awaited Creative Suite on March 27th, Apple stands to gain as well.
A recent report by financial analyst Gene Munster of Piper Jaffray released Tuesday stated that Apple could make as much as US$900 million in revenue and sell as many as 450,000 additional units as a result of Adobe’s CS3 launch, Adobe calling the event “the largest software release in Adobe’s 25-year history.”
Though relatively unknown and still kept under wraps, CS3 will be the first version of the Creative Studio package to run natively on Intel-based Macs, a change which could offer a dramatic performance boost.
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adobelogo.gif
When Adobe releases its long-awaited Creative Suite on March 27th, Apple stands to gain as well.
A recent report by financial analyst Gene Munster of Piper Jaffray released Tuesday stated that Apple could make as much as US$900 million in revenue and sell as many as 450,000 additional units as a result of Adobe’s CS3 launch, Adobe calling the event “the largest software release in Adobe’s 25-year history.”
Though relatively unknown and still kept under wraps, CS3 will be the first version of the Creative Studio package to run natively on Intel-based Macs, a change which could offer a dramatic performance boost.
To date, Creative Suite has had to run under Rosetta emulation, a factor which has hindered speeds and pushed some would-be buyers away from purchasing the software.
In moving away from emulation to a program that runs natively on Intel-based hardware, Adobe should be able to lure pro users who’ve been waiting for such a package as a reason to upgrade from PowerPC-based systems to Intel-based systems.
The report speculates that among the estimated three million users who would use Adobe’s high end programs (this number based on a 2006 survey of Mac users in the creative fields), a 15% upgrade rate by users to an Intel-based Mac Pro or MacBook Pro would allow Apple to sell an additional 450,000 systems.
On Monday, Adobe claimed that Creative Suite 3 would ship “later in spring 2007”, Munster estimating the actual release to be around April 21st, or three weeks after the March 27th launch according to Macworld News.
To date, Adobe has yet to release full copy and upgrade copy prices for Creative Suite 3 as well as included features and hardware requirements.

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