Apple discloses $1.69 billion increase in “Other Products” division, could be directly attributable to Apple Watch sales
Date: Thursday, October 29th, 2015, 08:13
Category: Apple TV, Apple Watch, Finance, iPad, iPod, News
Although Apple has yet to disclose any specific sales numbers for the Apple Watch, they may have tipped their hand a bit with the company’s most recent financial report.
A figure within the report states that Apple’s “Other Products” division climbed by more than US$1.69 billion in sales by the end of September.
As part of the company’s quarterly 10-Q filing with the U.S. Securities and Exchange Commission, Apple said that more than 100 percent of the year-over-year revenue growth in its “Other Products” category was attributed to the Apple Watch.
Apple’s catch-all category grew from US$8.379 billion in 2014 to US$10.067 billion in fiscal 2015. That means the Apple Watch represented at least US$1.688 billion in sales for the fiscal year.
Of course, the Apple Watch could have actually accounted for considerably more than that sum, as it remains unknown how the rest of Apple’s “Other Products” performed in 2015. Also lumped in that group are the Apple TV, Beats hardware, and the iPod lineup, which saw a refresh to the iPod touch in July.
Apple has been slimming down its “Other Products” line of late, but during the third fiscal quarter of 2015, the line saw a 56 percent sequential increase in revenue to US$2.64 billion.
The Apple Watch didn’t launch until April 24th, meaning it was only available for just over five months of Apple’s fiscal 2015, which concluded on September 26th.
Apple has declined to reveal unit sales for the Apple Watch, citing competitive reasons. In this week’s quarterly earnings report, the company simply said that Apple Watch sales grew last quarter, and were ahead of their internal expectations.
The company did use the statement to cite that the Apple Watch had outsold the first-generation iPad through its first nine weeks. For perspective, Apple sold 3 million iPads in the touchscreen tablet’s first 80 days.
Stay tuned for additional details as they become available.