Date: Tuesday, September 13th, 2016, 05:29
Category: iPhone, News, retail
Preordering an iPhone 7 or iPhone 7 Plus might be a little harder than it should be.
Last week, a number of customers looking to preorder the new handset via Apple’s iPhone Upgrade Program encountered issues selecting the correct model because a lot of them were already sold out.
Apple is attempting to smooth this out, but the availability issue stemmed from Apple placing customers enrolled in the iPhone Upgrade Program in a different queue than the general preorders. These customers had to reserve their model directly from a local Apple store, which resulted in limited availability. Some customers in the iPhone Upgrade Program were unable to select their preferred model, carrier, color, or storage capacity. Others weren’t even able to enter the reservation system to begin with.
Over the weekend, Apple updated its iPhone Upgrade Program reservation page, adding the following fine print:
“Due to high demand, the model you’d like may not be available. Please call 1-800-MY-APPLE and mention the iPhone Upgrade Program. A Specialist will help you find the model you want.”
Customers who called the number reported that Apple collected their information and which iPhone model they preferred to preorder. These customers were told that they would be receiving a call back in two business days.
So, if you tried to preorder the iPhone 7 or 7 Plus and hit this wall, give Apple a call. Apple doesn’t seem to be making any promises that you’ll get exactly the model you’re hankering for, but this could teach Apple to assign the right level of priority between methods of preordering the new handset.
The iPhone 7 and 7 Plus handsets go on sale at various Apple Store locations beginning Friday, September 16th on a first come, first serve basis.