Apple in Talks with EA About iPhone Game Titles

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Date: Tuesday, February 13th, 2007, 08:02
Category: News

iphonehand.jpg
An article on BusinessWeek.com cites Apple as having tapped game publishers such as Electronic Arts and Namco to deliver a slew of casual video games such as Tetris, Pac-Man, Sudoku and Texas Hold’em.
The games, when complete, could be downloaded from the iTunes Store for US$4.99 each with the target market being the customer base that would catch up with a quick game available on their cell phone in the space of an extra 10 minutes. In 2006, the U.S. mobile game market was valued at US$722 million according to research firm IDC. The market is expected to grow to US$952 million in 2007 and reach US$1.3 billion in 2010.
While Apple has kept silent about the possibility of games for its upcoming iPhone and Apple TV products, Mitch Lasky, senior vice-president of EA Mobile, mentioned that “we have been talking to Apple about games on (the iPhone.” Lasky also mentioned that EA sees technologies they’ve become used to from the iPod being incorporated into the iPhone.”
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iphonehand.jpg
An article on BusinessWeek.com cites Apple as having tapped game publishers such as Electronic Arts and Namco to deliver a slew of casual video games such as Tetris, Pac-Man, Sudoku and Texas Hold’em.
The games, when complete, could be downloaded from the iTunes Store for US$4.99 each with the target market being the customer base that would catch up with a quick game available on their cell phone in the space of an extra 10 minutes. In 2006, the U.S. mobile game market was valued at US$722 million according to research firm IDC. The market is expected to grow to US$952 million in 2007 and reach US$1.3 billion in 2010.
While Apple has kept silent about the possibility of games for its upcoming iPhone and Apple TV products, Mitch Lasky, senior vice-president of EA Mobile, mentioned that “we have been talking to Apple about games on (the iPhone.” Lasky also mentioned that EA sees technologies they’ve become used to from the iPod being incorporated into the iPhone.”
In 2006, EA Mobile sales netted US$118 million of EA’s total revenue, EA having purchased mobile game developer JAMDAT Mobile and rebranding the firm as EA Mobile.
In the past, Apple has approached mobile game firms PopCap Games and Fresh Games to develop casual games for the iPod such as the extremely popular “Zuma”.
Since Apple’s announcement of the iPhone, the firm has stated again and again that only trusted code and applications will run on the device. With EA and other video game firms under consideration, it should be interesting to see what ships with the phone come June.

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