Apple initiates Reserve and Pickup system for iPhone X units in some countries

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Date: Thursday, November 2nd, 2017, 03:31
Category: iPhone, News, retail

Following a successful preorder launch, Apple on Tuesday updated a handful of international websites to reflect new iPhone X Reserve and Pickup options set to begin on Nov. 4, giving customers another route to purchase.

Over in Australia, Belgium, and the U.K., customers will have the option to show up and reserve an iPhone X unit at 6 AM on November 4th. Potential iPhone X buyers in Canada, Hong Kong, Switzerland and UAE will be able to place their reservation at 8 a.m. that day as well.

Upon arrival, buyers will complete a short form online, wherein they’ll be issued a unique registration code and have 30 minutes to visit the store they selected to complete the transaction.


Apple has gone on record to say that it has no plans to initiate a Reserve and Pickup system in the U.S. The company went on to state that the traditional pay ahead and pickup option is available.

Apple traditionally opens walk-in product reservations shortly after a new device launches, and it seems the company is continuing that pattern with iPhone X. Last year, the option was offered to U.S. customers interested in purchasing an iPhone 7 one day after the device launched on September 16th.

It’s unknown exactly how many iPhone X stock Apple will put aside for Reserve and Pickup customers, although the company has urged customers to arrive early if they wanted to snag a copy.

Online preorders for the device went live last Friday, with demand quickly outstripping supply. The selling out within ten minutes.

Stay tuned for additional details as they become available.

Via AppleInsider

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