Apple inks deal with Sony for upcoming iTunes/cloud service

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Date: Friday, May 20th, 2011, 04:08
Category: News

It’s when Apple starts coming to licensing terms with large music conglomerates that this whole cloud thing becomes interesting…

Per Bloomberg, Apple has reportedly inked a licensing deal with Sony Corp.’s music division to begin offering the label’s catalog in the cloud, leaving Universal Music Group as the last holdout among the major record labels.

Bloomberg reports that Apple has reached licensing accords with Sony Corp., EMI Group, and Warner Music Group to allow users to access song collections from mobile devices via the Internet. Prior reports had noted that EMI and Warner were on board with Apple’s plan for a cloud-based service.

Though Universal Music Group, the largest recording company, has yet to agree to a deal, Apple and the label are close to reaching an agreement, according to one person with knowledge of the deals. After signing licensing agreements with the labels, Apple would also need to renegotiate agreements with music publishers, which control different rights than the labels, the report noted.

Sources said plans for the new service could be previewed as early as next month at Apple’s sold-out Worldwide Developer Conference. According to a report last month, Apple has finished work on the service, which is being held up by pending music label and publisher agreements.

Sources have stated that Apple’s rumored cloud music service won’t require users to upload online collections, giving the company a significant advantage over rivals Google and Amazon. Amazon launched its Cloud Drive and Cloud Player services in March, and Google launched a Music Beta cloud service last week.

Although Google and Amazon beat Apple to market with their cloud music services, music industry sources have expressed the belief that Apple’s take on cloud music will be vastly superior. Both Google and Amazon reportedly chose not to secure music label support before launching their services.

Stay tuned for additional details as they become available.

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