Apple internal memo surfaces, cites dead pixel/replacement policies for hardware

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Date: Monday, November 8th, 2010, 05:14
Category: iPad, iPhone, News, retail

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A leaked memo dictating Apple’s internal policy on replacing devices with dead LCD pixels surfaced last week, revealing that the company will replace an iPhone if it has just one dead pixel, while an iPad must have at least three to qualify.

Per Boy Genius Report, the loose guidelines employees must follow when a customer attempts to return a device with bad pixels on its display state that one dead pixel is good enough for a replacement on a device with a screen size of between 1″ and 3.5″.

Apple’s 9.7″ iPad display must have three or more dead pixels for the unit to qualify for a replacement. Things get a bit more complicated with larger screens and devices such as notebooks, iMacs and the company’s Cinema Display demand that a distinction is made between “bright” and “dark” faulty pixels.

Apple Store Geniuses are, however, given some leeway. The internal document states that authorized service providers must explain to the customer that they can replace the product, but that replacement may have even more dead pixels or other issues. Apple will not replace the product again if the replacement product is within the written guidelines.

Members of Apple’s retail team also contacted The Unofficial Apple Weblog to clarify the company’s policy even further:

“If you ask for a first replacement product due to bad pixels, you should always get it, with no arguments and no restock charges (if this isn’t your first experience, ask to discuss it with a supervisor),” the report said. “However, if the replacement unit is still within spec — which for anything other than an iPhone or iPod touch, may mean more pixels depending on how bad the first unit was — a second replacement is ruled out.”

If you’ve seen this on your end or had a similar Apple retail experience, let us know.

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