Date: Thursday, July 16th, 2009, 04:24
In what may be considered a triumph depending on which side you’re on, Apple has apparently responded to Microsoft’s “Laptop Hunter” series of television commercials. Per Ars Technica, Microsoft Chief Operating Officer Kevin Turner was quoted as stating at the company’s Worldwide Partner Conference on Wednesday that “two weeks ago we got a call from the Apple legal department saying [...] ‘Hey, you need to stop running those ads, we lowered our prices.’” Turner further went on to note that “they took like $100 off or something,” before stating to applause that it “was the greatest single phone call in the history that I’ve ever taken in business.”
Turner also confirmed that Microsoft is indeed “just going to keep running them and running them and running them.”
I’m not sure if this is effective marketing or not, as no one has actually mentioned enjoying these commercials to any extent of the imagination…
Let us know what you think over in the comments.