Apple Legal Targets iBuzz, iPod “Spinoff” Adult Products

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Date: Tuesday, December 12th, 2006, 10:21
Category: News

According to a story on techdigest.com, Apple’s legal department has targeted iBuzz, a musical sex toy that vibrates to the rhythm of a given music file on your iPod.
While this may have gone over as a funny joke with most people, Apple took offense with the gadget and the all-too-similar-to-its-own-campaign imagery on the iBuzz web site.
Love Labs, the maker of the iBuzz device, received a threat from Apple’s legal team (Field Fisher Waterhouse) with regard to Love Labs’ use of silhouette-style images of a woman using the product in a similar style to Apple’s iPod ad campaigns.The firm has argued that the imagery is derived from freely available adult images manipulated in Adobe Photoshop. Though the styles are similar, Apple doesn’t have a copyright on the look and feel, according to Love Labs.
Since Apple’s action, Love Labs has removed the image and animation from its web site and replaced the content with descriptions of its upcoming iBuzz 2 product line.


According to a story on techdigest.com, Apple’s legal department has targeted iBuzz, a musical sex toy that vibrates to the rhythm of a given music file on your iPod.
While this may have gone over as a funny joke with most people, Apple took offense with the gadget and the all-too-similar-to-its-own-campaign imagery on the iBuzz web site.
Love Labs, the maker of the iBuzz device, received a threat from Apple’s legal team (Field Fisher Waterhouse) with regard to Love Labs’ use of silhouette-style images of a woman using the product in a similar style to Apple’s iPod ad campaigns.The firm has argued that the imagery is derived from freely available adult images manipulated in Adobe Photoshop. Though the styles are similar, Apple doesn’t have a copyright on the look and feel, according to Love Labs.
Since Apple’s action, Love Labs has removed the image and animation from its web site and replaced the content with descriptions of its upcoming iBuzz 2 product line.

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